Ahmad Al-Mubaidin
General Manager & Co-founder
Product and commercial. PMP.
INVESTORS
Two proven models. One open market.
Both scaled in the US. Neither exists in Jordan.
THE MARKET
Budgets are going digital.
USD 363M
MENA digital out-of-home spend, 2025
Mordor Intelligence, 2025
USD 675M
Projected by 2030
Mordor Intelligence, 2025
13.2%
CAGR, 2025 to 2030
Mordor Intelligence, 2025
Regional out-of-home budgets are moving to digital, targeted, measurable inventory. In Jordan, the vehicle is almost entirely unmonetised.
VALIDATED ABROAD
The cabin first, the roof as software.
In-car
The largest US in-car screen network reached over 5 million riders a month and was acquired by a major telecom's advertising division in 2022.
Rooftop
The leading US car-top network raised USD 51.5M, with its Series A led by Google Ventures, and paid drivers roughly USD 300 a month to carry screens.
Referenced as market precedent. Reetch is not affiliated with either company.
WHY HERE, WHY NOW
An open field.
No incumbent
No one holds a vehicle-screen network in Jordan.
Regulatory moat
Approvals and licensed vehicles are a barrier once you're through.
Two layers, one platform
The cabin first. The roof follows as software.
THE TEAM
Built by CodeKitchen.
An Amman digital studio building production software for fintech, e-commerce and the public sector. The platform is built in-house.
Mohammad El-Maaita
Co-founder
Technology and delivery.